A good deal of business travel is related to incentive travel. Incentive travel is business-related travel that is designed to provide motivation or incentives to help businesspeople become more successful.
Incentive travel is business travel that helps motivate employees or partners to increase certain activity or to reach a goal.
According to the Incentive Research Foundation: “Incentive Travel Programs are a motivational tool to enhance productivity or achieve business objectives in which participants earn a reward based on a specific level of achievement set forth by management. The program is designed to recognize earners for their achievements.”
For many decades, managers and business owners have used the promise of travel to appealing or excotic destinations as a motivational tool for both their internal staff and their partners. What many people do not realize, however, is that over the last half-century there have been a great many research-based methodologies and best practices developed around incentive travel. Likewise, an entire industry of professionals now exists with the expertise to use incentive travel as a motivational tool inside organizations.